AM

Alex Morgan

SEO Experimentation Lead at SearchPilot

Alex Morgan is an SEO experimentation specialist with over 9 years of hands-on experience running large-scale SEO tests for enterprise websites. At SearchPilot, Alex focuses on designing statistically valid SEO experiments, analyzing organic performance changes, and translating test results into actionable growth strategies.

9+ years working in technical SEO and experimentation. Led 300+ SEO split tests across ecommerce, marketplaces, and SaaS sites.

Areas of Expertise

SEO experimentation & testing methodology
Enterprise technical SEO
Search performance analysis
Title tags, internal linking, and sitewide changes
Measuring causal impact in SEO

"All content written by Alex is based on direct experimentation, first-hand testing, and observed search performance data."

Articles by Alex Morgan

Best Answer Engine Optimization (AEO) Tools We've Tested in 2026
ToolsAI SEO

Best Answer Engine Optimization (AEO) Tools We've Tested in 2026

We tested 15+ AEO tools to find the best platforms for tracking and improving your brand's visibility in ChatGPT, Perplexity, Claude, and Google AI Overviews. Here's what actually works.
SEO Is Dead. Long Live SEO: What Actually Works in 2026
StrategyAI SEO

SEO Is Dead. Long Live SEO: What Actually Works in 2026

The old playbook is gone. AI Overviews, zero-click searches, and LLM citations have rewritten the rules. Here's the new framework for organic growth that's working right now.
How to Prioritize SEO Tasks: A Data-Driven Approach
SEO StrategyPrioritization

How to Prioritize SEO Tasks: A Data-Driven Approach

Learn how to prioritize your SEO work based on real data, not guesswork. Focus on the tasks that will actually move the needle for your organic traffic.